We are looking for a highly skilled and experienced PPC Expert to join our team. As a PPC Specialist, you will play a key role in driving traffic, increasing conversions, and maximizing ROI for our clients.
CONTACT-9073135056
Responsibilities
* Campaign Management:
* Develop, implement, and manage PPC campaigns across Meta (Facebook and Instagram) and Google Ads platforms.
* Monitor and analyze campaign performance, making data-driven decisions to optimize and improve results.
* Conduct keyword research, competitor analysis, and audience targeting to maximize campaign effectiveness.
* Strategy Development:
* Create comprehensive PPC strategies that align with client goals and objectives.
* Identify opportunities for growth and expansion within existing accounts.
* Develop and present strategic recommendations to clients and internal stakeholders.
* Performance Analysis:
* Track, report, and analyze website analytics and PPC initiatives.
* Generate regular reports on campaign performance, including key metrics such as CTR, CPC, CPA, and ROI.
* Use analytical insights to identify trends and make recommendations for future campaigns.
* Budget Management:
* Manage and allocate budgets effectively to maximize ROI.
* Ensure campaigns are delivered within budget and meet financial targets.
* Provide accurate forecasting and budget recommendations to clients.
* Collaboration and Communication:
* Work closely with clients to understand their business objectives and provide strategic guidance.
* Collaborate with the creative and content teams to develop compelling ad copy and creative assets.
* Communicate campaign progress, performance, and recommendations to clients and internal teams.
* Stay Updated:
* Keep up-to-date with the latest trends and best practices in PPC advertising.
* Continuously seek opportunities to improve knowledge and skills through training and industry events.
Requirements:
* Should have prior experience managing Meta (Facebook and Instagram) and Google Ads campaigns.
* Proven track record of delivering successful PPC campaigns with measurable results.
* Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
* Excellent understanding of PPC best practices, including keyword research, ad copywriting, and bidding strategies.
* Proficiency in using PPC management tools and platforms.
* Ability to work independently and as part of a team in a fast-paced environment.
Job Type: Full-time
Pay: ₹60,000.00 - ₹75,000.00 per month
Benefits:
* Provident Fund
Schedule:
* Monday to Friday
Work Location: In person
