Profile: Marketing Manager - Pharmaceutical Industry
Job Title: Marketing Manager
Industry: Pharmaceutical
Location: [Secunderabad, Uppal Tarnaka]
Key Responsibilities:
* Strategic Planning:
* Develop and execute comprehensive marketing strategies to promote pharmaceutical products.Analyze market trends, competition, and customer needs to inform strategic decisions.
* Product Positioning:
* Position products effectively in the market by defining their unique selling propositions (USPs). Work closely with product development teams to ensure alignment between product features and market needs.
* Campaign Management:
* Design and implement marketing campaigns, including digital marketing, print advertising, and events. Manage budgets and track campaign performance to ensure ROI.
* Regulatory Compliance:
* Ensure all marketing activities comply with industry regulations and company policies. Coordinate with regulatory affairs teams to understand and apply guidelines.
* Stakeholder Engagement:
* Build relationships with healthcare professionals, key opinion leaders, and industry influencers. Organize and manage conferences, seminars, and other events to enhance product visibility and education.
* Market Research:
* Conduct market research to gather insights on customer needs, market conditions, and competitive landscape. Use data to refine marketing strategies and product positioning.
* Sales Support:
* Collaborate with the sales team to develop promotional materials, sales tools, and training resources. Provide support for sales initiatives and help drive product adoption and market share.
* Digital Marketing:
* Leverage digital channels, including social media, email marketing, and SEO/SEM, to reach target audiences. Manage online content and campaigns to enhance brand presence and engagement.
* Reporting and Analysis:
* Monitor and report on marketing metrics and KPIs. Analyze the effectiveness of marketing activities and make data-driven recommendations for improvements.
Qualifications:
* Education:
* Bachelor\'s degree in Marketing, Business Administration, Life Sciences, or a related field. An MBA or advanced degree is often preferred.
* Experience:
* Proven experience in pharmaceutical or healthcare marketing, typically 5-7 years. Demonstrated success in developing and executing marketing strategies and campaigns.
* Skills:
* Strong understanding of pharmaceutical industry regulations and compliance.
* Excellent communication and interpersonal skills.
* Proficiency in digital marketing tools and analytics.
* Ability to manage multiple projects and work under tight deadlines.
* Analytical skills with the ability to interpret data and make informed decisions.
* Certifications:
* Certifications related to marketing or the pharmaceutical industry (e.g., Certified Professional Marketer (CPM), Pharmaceutical Marketing Certification) can be advantageous.
Personal Attributes: Strategic Thinker, Detail-Oriented, Creative Problem Solver, Team Player
Job Type: Full-time
Pay: ₹14,246.14 - ₹48,861.88 per month
Benefits:
* Health insurance
* Provident Fund
Schedule:
* Day shift
Work Location: In person
Application Deadline: 23/09/2024
Expected Start Date: 01/10/2024
