Search Engine Analyst
FULL TIME | INTUIT MANAGEMENT CONSULTANCY | INDIA
Job Information
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Title
Accounts
Industry
Legal
Work Experience
4-5 years
City
Chennai
State/Province
Tamil Nadu
Zip/Postal Code
600001
Job Description
-------------------
Role and Responsibilities:
* Perform ongoing keyword discovery, expansion, and optimization
* Research and implement search engine optimization recommendations
* Research and analyze competitor links
* Develop and implement link building strategy
* Work with the development team to ensure SEO best practices are properly implemented on newly developed code
* Work with editorial and marketing teams to drive SEO in content creation and content programming
* Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
* Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns
* Track, report, and analyze website analytics and PPC initiatives and campaigns
* Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
* Optimize copy and landing pages for search engine marketing
### Requirements
* 5 years of experience with Digital Marketing with SEO concepts.
* Solid understanding of performance marketing, conversion, and online customer acquisition
* In-depth experience with website analytics tools
* Experience with bid management tools
* Experience with A/B and multivariate experiments
* Knowledge of ranking factors and search engine algorithms
* Up-to-date with the latest trends and best practices in SEO and SEM
Skills:
* SEO
* SEM
* SMO
* Google Analytics
* Google Tag Manager
* Google Search Console
* UberSuggest
* MOZ
### Benefits
Best in the industry
