WHO WE ARE
CloudMellow has been offering full-service tech-driven digital services with an emphasis on digital marketing and software development since 2015. We hope you will build relationships with our 100+ team members and 180 clients. CloudMellow is about technology, software development, digital marketing & and advertising, UI/UX, web & and mobile apps, e-commerce, lead generation, design, content, and technology consulting. CloudMellow offers collective years of experience, and we are thrilled to have you on our team. During the interview process, we learned about your capabilities and strengths & we hope we can add to your life professionally and personally so you can grow and excel.
Job Description
Responsibilities:
● Own and manage the annual SEM budget including day-to-day channel performance and the strategic roadmap of all paid search marketing and organic marketing efforts
● Identify opportunities for optimization and expansion, and see through to implementation
● Establish media goals, objectives, strategies, and tactics for an advertising campaign
● Keep up-to-date with industry and publisher innovations (ie: beta offerings), conference insights, publisher certifications, negative news, and any other changes that affect media campaigns
● Continuously audit account to identify areas for growth and innovate regularly
● Collaborate with the creative team to influence the image and video content for designated channels and ads
● Launch, analyze, optimize, and manage paid search across campaigns multiple accounts
● Create reporting that effectively communicates insights and recommendations to all levels across the organization
● Create campaign components including keywords, copy, landing page selection, account structure, audience targeting, etc. with manager oversight
● Compile, analyze, and provide insight into weekly, bi-weekly, monthly, quarterly, annual, and ad hoc reports
● Create content topics, proof content developed by the creative team, and add content to websites for SEO.
Qualifications:
● Bachelor's degree, relevant courses, and/or internships preferred
● 4-6+ years of direct experience running paid search and/or organic search engine optimization campaigns
● Proficiency with MS Office with intermediate to advanced Excel skills (ie: graphs, pivot tables, lookups, web queries, and other formulas)
● Proficiency with the English language for both written and verbal use
● Conversant with all SEM platforms, technology, and processes
● Experience with A/B and multivariate testing to optimize and improve performance for digital channels
● Analytical approach to performance marketing and decision making
● Experience working cross-functionally within an organization; ability to communicate overarching site goals
● Critical-thinking skills and the ability to identify interesting trends in data to develop key takeaways and recommendations
● Independent, energetic, highly technical, and capable of driving for results under pressure and ambiguity
● Comfortable working in a very collaborative, creative, fast-paced, and agile environment
● Rigorous creative testing methodology and ability to communicate findings to the in-house creative team in a way that leverages creativity to improve channel performance
Must speak & write English fluidly, must have a personal computer and access to reliable internet. Must have software access for programs needed for the job description. The ability to work in various time zones is a plus.
Reach out at careers@cloudmellow.in
Job Type: Full-time
Pay: ₹20,000.00 - ₹40,000.00 per month
Schedule:
* Day shift
* Night shift
Education:
* Bachelor's (Preferred)
Experience:
* SEO: 5 years (Preferred)
* PPC Campaign Management: 6 years (Preferred)
* total work: 5 years (Preferred)
Work Location: In person
