About Us:
CustomerLabs is a leader in First-Party Data Operations (1PD Ops), helping marketers simplify data collection, management, and activation across platforms. We\'re on a mission to empower businesses to leverage their data effectively and stay ahead in the competitive digital landscape. Job Overview:
We\'re looking for a strategic and creative Senior Content Marketing to lead our content efforts and drive our brand narrative. As the Senior Content Marketing, you\'ll be responsible for shaping our content strategy, managing a high-performing content team, and ensuring consistent messaging that aligns with our brand voice and business goals. Key Responsibilities:* Content Strategy: Develop and implement a comprehensive content strategy that aligns with our 1PD Ops focus and business objectives.
* Content Creation: Oversee the creation of high-quality, engaging, and informative content across various channels, including blogs, whitepapers, case studies, videos, podcasts, and social media.
* Team Leadership: Manage and mentor a team of content writers, designers, and creators to produce impactful content that resonates with our target audience.
* SEO & Analytics: Drive SEO initiatives and leverage analytics to optimize content performance and improve organic search rankings.
* Brand Voice: Ensure all content is consistent with our brand voice, style, and tone, while challenging conventional thinking in the marketing space.
* Collaboration: Work closely with product, sales, and customer success teams to create content that supports product launches, sales enablement, and customer engagement.
* Content Distribution: Develop and manage content distribution strategies to maximize reach and engagement across digital channels.
* Thought Leadership: Establish CustomerLabs as a thought leader in the 1PD Ops space by producing authoritative content that speaks to industry trends and insights.
Qualifications:* Proven experience (3+ years) in content marketing, preferably within the SaaS or tech industry.
* Strong understanding of ad platforms, first-party data, digital marketing, and content strategy.
* Excellent writing, editing, and storytelling skills with an ability to simplify complex topics.
* Experience managing a content team and working cross-functionally with other departments.
* Proficiency in SEO best practices, content management systems (CMS), and analytics tools.
* Data-driven mindset with a track record of using analytics to improve content performance.
* Ability to think creatively and challenge the status quo in content marketing.
