Greetings from VAS India Consulting!!
We are hiring for Digital Marketing
Locations : Chennai
Qualifications: Bachelor\'s degree in Marketing, Business, or a related field
Salary : upto 6 Lakhs per annum
Experience : 3 - 5 years
Key Responsibilities:
Campaign Management :
Develop, execute, and manage performance marketing campaigns across multiple channels, including Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant platforms.
Strategy Development :
Create and implement performance marketing strategies to drive customer acquisition, lead generation, and revenue growth.
Budget Management:
Manage and optimize marketing budgets to ensure maximum ROI on ad spend.
Data Analysis:
Monitor, analyze, and report on campaign performance metrics, including CTR, CPC, CPA, ROAS, and conversion rates.
A/B Testing:
Design and conduct A/B tests to optimize creative, copy, targeting, and bidding strategies.
Collaboration:
Work closely with the content, creative, and analytics teams to align performance marketing efforts with broader marketing initiatives.
SEO/SEM:
Oversee and optimize paid search and organic search strategies to improve overall search engine visibility.
Customer Insights:
Utilize customer data and insights to refine targeting and segmentation strategies.
Market Research :
Stay up-to-date with industry trends, competitor activities, and emerging digital marketing technologies to ensure continuous improvement and innovation.
Reporting:
Prepare detailed reports and presentations on campaign performance for internal stakeholders.
Qualifications:
Proven experience in performance marketing, with a strong track record of managing successful campaigns across various digital channels.
Proficiency in Google Ads, Facebook Ads, Google Analytics, and other digital marketing tools.
Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
Experience with A/B testing, conversion rate optimization (CRO), and marketing automation tools.
Excellent communication and presentation skills.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Certification in Google Ads, Facebook Blueprint, or other relevant platforms is a plus.
Preferred Skills:
Experience in e-commerce, SaaS, or tech industry.
Knowledge of SEO best practices.
Familiarity with CRM systems and marketing automation platforms like Hub Spot, Market, or Salesforce.
Understanding of creative development processes and ability to collaborate with design teams.
Please share your updated resume to talentvasindia@gmail.com
Job Type: Full-time
Pay: From ₹600,000.00 per year
Experience:
* total work: 1 year (Preferred)
Work Location: In person
