Job Description: Digital Marketing Executive
Company: Mantra Softech Pvt Ltd
Location: Ahmedabad
Experience: 2 to 2.5 years
Job Summary: We are seeking a dynamic and experienced Digital Marketing Executive to join our growing team at Mantra Softech Pvt Ltd. The ideal candidate should have a passion for digital technologies and utilizing different digital marketing channels to achieve business goals. As a Digital Marketing Executive, you will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across various digital channels.
Responsibilities:
* Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising campaigns.
* Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
* Identify trends and insights, and optimize spend and performance based on the insights.
* Brainstorm new and creative growth strategies through digital marketing.
* Collaborate with internal teams to create landing pages and optimize the user experience.
* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
* Instrument conversion points and optimize user funnels.
* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Requirements:
* Proven experience as a Digital Marketing Executive or similar role with 2 to 2.5 years of experience.
* Excellent understanding of digital marketing concepts and best practices.
* Experience with B2B social media, Google AdWords, email campaigns, and SEO/SEM.
* Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
* Experience in setting up and optimizing Google Adwords campaigns.
* Strong analytical skills and data-driven thinking.
* Up-to-date with the latest trends and best practices in online marketing and measurement.
Qualifications:
* Bachelor\'s degree in Marketing, Digital technologies or relevant field.
* Additional certification in Google AdWords or similar is a plus.
* Solid understanding of HTML, CSS, and JavaScript is preferred.
Personal Attributes:
* Excellent communication and interpersonal skills.
* Ability to work in a fast-paced environment.
* Self-motivated, with a strong desire to learn and grow professionally.
* Attention to detail and ability to multitask.
Job Type: Full-time
Pay: From ₹25,000.00 per month
Benefits:
* Health insurance
* Life insurance
* Paid sick time
* Paid time off
* Provident Fund
Schedule:
* Morning shift
Experience:
* total work: 2 years (Required)
Work Location: In person
