JOB DESCRIPTION
Position*:* Senior Executive- Digital Marketing
Location: Nehrunagar, Ahmedabad
Experience: 3– 5 Years
Qualification: Any Graduate/ Master\'s in Marketing/ Digital Marketing Course
Responsibilities:
* Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns, Lead Generation
* Website traffic organically, social media engagement
* As a Digital Marketing Executive, you will be working on: LinkedIn, Facebook, Instagram, WordPress, Google Analytics, Email Marketing, YouTube marketing
* Design, build and maintain our social media presence
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
* Identify trends and insights, and optimize spend and performance based on the insights
* Brainstorm new and creative growth strategies
* Plan, execute, and measure experiments and conversion tests
* Collaborate with internal teams to create landing pages and optimize user experience
* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
* Instrument conversion points and optimize user funnels
* Collaborate with agencies and other vendor partners
* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements & Skills:
* Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
* Experience in optimizing landing pages and user funnels
* Experience with A/B and multivariate experiments
* Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
* Working knowledge of ad serving tools (e.g., DART, Atlas)
* Experience in setting up and optimizing Google Ad words campaigns
* Working knowledge of HTML, CSS, and JavaScript development and constraints
* Strong analytical skills and data-driven thinking
* Proven working experience in digital marketing
· Up-to-date with the latest trends and best practices in online marketing and measurement
Job Type: Full-time
Pay: ₹40,000.00 - ₹60,000.00 per month
Benefits:
* Provident Fund
Schedule:
* Day shift
Supplemental Pay:
* Yearly bonus
Experience:
* total work: 1 year (Preferred)
Work Location: In person
