Job description
Job description
Company Profile
This is an opportunity to join one of education sector\'s most successful software services companies. Over the last 5 years, we have grown at an average rate of 30% each year. This newly-created position will be an integral part of our Sales & Marketing as we embark on the next phase of our growth.
Established in 2002, BeeS Software Solutions provides comprehensive ERP solutions catering to different Government & Private Universities, Autonomous & Non-Autonomous Engineering and Degree Colleges. As part of enhancing our market ERP product offerings and developing a cloud-based solution using latest technologies; we seek a professional committed to success.
Our organization culture promotes healthy work environment to support professional and personal growth.
Job Description
* Provide strategic leadership and development of integrated marketing plans including: web pages, blogs, emails, case studies, contributed articles, social media, lead nurturing campaigns, sales collateral and tools, advertising and sales presentations to support products and drive revenue.
· Oversee the entire lifecycle of projects and campaigns, ensuring deliverables are timely and on budget
* Maintain the overall marketing workflow/calendar, working closely with Digital Marketing.
* Monitor and report on the success of marketing campaigns
* Partner with Product Marketing and other functional stakeholders to understand priorities, messaging, and overall marketing plan. Recommend strategies to market existing products and launch new products that drive growth.
* Oversee marketing plans, tools, and other program development executed through key elements of the marketing mix – e.g. digital marketing, direct marketing, social media, other advertising, thought leadership, industry relations, etc.
* Activate strategies including leading cross-functional work teams and directing internal creative resources and external agencies (where needed) to develop and deploy assets.
* Partner with the Product Marketing team to identify, develop, and maintain marketing/sales tools for core event technology – e.g. demos, sales guides, vision templates, brochures/sell sheets, presentations, proposal boilerplate content, videos, email campaigns, website content, etc. to support new/existing products, communicate the value props, and help close sales.
* Ensure tailored content for key customer stakeholder groups - e.g. event planners and venue partners.
* Create assets (white papers, content marketing articles, newsletters, email, social media and video content, infographics, etc.) for customers and industry partners (who will amplify our messages).
* Develop content for trade publication submissions, press releases, client/prospect newsletters, and other efforts that generate awareness and understanding of BeeS in the marketplace.
* Provide analytics/insights demonstrating the value of marketing programs and channels.
· Adjust strategies accordingly to improve resource allocation, customer acquisition, revenue generation, etc.
· Oversee 1-3 direct reports that include content development and creative; manage freelance resources.
Job Qualifications
* Bachelor\'s degree required in Business, Marketing or related field of study
* 7 plus years integrated marketing experience within B2B and B2C organizations
* Strong track record developing and executing marketing plans
* 6+ years people management; strong leadership skills and confidence to lead, manage & engage team.
* Consistent history of setting strategy, building plans, and driving hands-on execution and accountability for results
* Expertise leading cross-functional teams (and agencies) to develop/deploy product positioning, marketing plans, sales enablement tools and marketing mix execution for new and existing products
* Demonstrated experience deeply engaging with customers, markets, products and solutions
* Experience developing and deploying the full range of marketing mix options to launch new and support existing products/services – sales enablement tools, website content, direct marketing, thought leadership, industry relations, etc.
* Proficiency with digital marketing strategies and marketing tech stack to activate within solution marketing plans; campaign development and management expertise
* Analytical thinker with ability to synthesize data and analysis from many sources into concise, actionable insights and actionable/profitable marketing plans
* Hands on leader capable of leading and doing - can provide marketing vision, project leadership and hands-on execution
* Experience leading/managing external vendors and agency partners
* Bonus Points:
* Hospitality and/or event industry experience and/or familiarity
* Technical and software marketing experience
Competencies
* Deliver World Class Service
* Hospitality
* Do The Right Thing
* Courage
* Drive Results
* Optimizes & Aligns Work
* See The Big Picture
* Strategic Mindset
* Value People
* Organizational Savvy
* Values Diversity
Job Type: Full-time
Pay: ₹45,000.00 - ₹65,000.00 per month
Schedule:
* Day shift
Experience:
* total work: 5 years (Preferred)
Willingness to travel:
* 100% (Preferred)
Work Location: In person
