This is a full-time on-site role for a Search Engine Optimization Manager at Svaraa Jewels in Surat. The role will involve conducting SEO audits, keyword research, link building, and utilizing web analytics to optimize the company's online presence.
* Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
* Track, report, and analyze website analytics and PPC initiatives and campaigns
* Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
* Optimize copy and landing pages for search engine marketing
* Perform ongoing keyword discovery, expansion and optimization
* Research and implement search engine optimization recommendations
* Research and analyze competitor advertising links
* Develop and implement link building strategy
* Work with the development team to ensure SEO best practices are properly implemented on newly developed code
* Work with editorial and marketing teams to drive SEO in content creation and content programming
* Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
* Requirements and skills
* Proven SEO experience
* Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
* Solid understanding of performance marketing, conversion, and online customer acquisition
* In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
* Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
* Experience with A/B and multivariate experiments
* Working knowledge of HTML, CSS, and JavaScript development and constraints
* Knowledge of ranking factors and search engine algorithms
* Up-to-date with the latest trends and best practices in SEO and SEM
* BS/MS degree in a quantitative, test-driven field
* Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
* Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
* Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
* Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
* Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
* Work with creative and marketing teams to test strategies and innovation.
* Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
Qualifications
* SEO Audits, Keyword Research, and Link Building skills
* Web Analytics proficiency
* Experience in digital marketing
* Strong analytical and problem-solving skills
* Excellent communication and teamwork abilities
* Bachelor's degree in Marketing, Communications, or related field
Industry
* Retail Luxury Goods and Jewelry
Job Types: Full-time, Permanent
Pay: ₹50,000.00 per month
Benefits:
* Leave encashment
Schedule:
* Day shift
* Morning shift
Supplemental Pay:
* Yearly bonus
Experience:
* total work: 6 years (Preferred)
Work Location: In person
