(Immediate Joiners preferred)
\\*Key Responsibilities:\\*
1. \\*Strategy Development:\\*
- Develop and execute comprehensive digital marketing strategies tailored to the USA market, including SEO, SEM, social media, content marketing, email marketing, and more.
- Analyze market trends, customer insights, and competitor activities to identify opportunities for growth.
2. \\*Team Leadership:\\*
- Lead, mentor, and manage a team of digital marketing professionals, including specialists in SEO, PPC, social media, content, and analytics.
- Set clear objectives, provide regular feedback, and foster a collaborative team environment.
3. \\*Campaign Management:\\*
- Oversee the creation, execution, and optimization of digital marketing campaigns across various channels.
- Ensure campaigns are aligned with business goals, brand guidelines, and are delivering measurable ROI.
4. \\*Performance Tracking & Reporting:\\*
Requirements:
- Bachelor\'s degree in Information Technology, or a related field.
- Minimum of 7 years of experience in SEO with a strong emphasis on on-page optimization.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush and any other.
- Solid understanding of HTML, CSS, and JavaScript as they relate to SEO.
- Excellent analytical, organizational, and project management skills.
- Strong communication and collaboration skills to work effectively with cross-functional teams.
- Knowledge of the lighting industry is a plus.
4. \\*Performance Tracking & Reporting:\\*
- Monitor and analyze the performance of digital marketing efforts using tools like Google Analytics, SEMrush, and others.
- Provide regular reports and insights to senior management, recommending actionable improvements.
5. \\*Collaboration:\\*
- Work closely with the sales, product, and creative teams to align marketing strategies with overall business objectives.
- Coordinate with external agencies and vendors as needed.
6. \\*Budget Management:\\*
- Manage the digital marketing budget, ensuring effective allocation of resources to maximize return on investment.
- Track and report on budget performance, making adjustments as necessary.
\\*Qualifications:\\*
- Bachelor\'s degree in Marketing, Business, or a related field; a Master\'s degree is a plus.
- 5+ years of experience in digital marketing, with a focus on the USA market.
- Proven experience in leading and managing digital marketing teams.
- Strong understanding of SEO, PPC, social media marketing, content marketing, email marketing, and analytics.
- Familiarity with digital marketing tools and platforms such as Google Ads, Facebook Ads, LinkedIn, HubSpot, MailChimp, etc.
- Excellent communication, leadership, and project management skills.
- Data-driven mindset with the ability to analyze complex data and make informed decisions.
- Experience working with B2B/B2C brands in the USA market
Job Types: Full-time, Permanent
Pay: ₹40,000.00 - ₹50,000.00 per month
Benefits:
* Flexible schedule
* Paid sick time
* Paid time off
Schedule:
* Day shift
Education:
* Master's (Preferred)
Experience:
* PPC Campaign Management: 4 years (Preferred)
* SEO: 5 years (Required)
* total work: 5 years (Required)
Work Location: In person
