Location: Chennai
Type: Full-time
Experience Level: 5+ years of experience in SEO
Job Description:
As a Senior SEO Specialist, you will be responsible for managing and executing all aspects of SEO for our robotics company. You will lead strategies for keyword research, content optimization, technical SEO audits, link-building efforts, and performance monitoring to ensure our website ranks well and reaches the right audience. Your role is critical in ensuring our website attracts the right traffic and provides visibility to our robotics solutions.
Key Responsibilities:
● Conduct comprehensive keyword research to identify relevant search terms related to
humanoid robots, AMRs, AGVs, and robotics-related services that will drive targeted traffic.
● Develop and execute an effective SEO content strategy to create, optimize, and improve content that is aligned with the keywords and meets search engine best practices.
● Perform technical SEO audits to identify issues affecting website performance (e.g., page speed, mobile-friendliness, crawlability, indexing), and work with developers to implement fixes.
● Build high-quality backlinks through outreach and by establishing relationships with industry-related websites, robotics blogs, and tech publications.
● Monitor SEO performance metrics, using tools like Google Analytics, Search Console, SEMrush, Ahrefs, and others to analyze rankings, traffic, and conversions.
● Optimize on-page elements such as meta titles, descriptions, headers, images, and internal links to improve organic rankings.
● Collaborate with the content, design, and development teams to implement SEO recommendations and ensure the site structure supports ranking efforts.
● Stay updated with the latest trends in SEO, algorithm changes, and industry best practices to ensure continual improvements in rankings.
● Create regular reports that detail SEO performance, including keyword rankings, traffic, backlinks, and technical issues, along with actionable insights for improvement.
● Improve user experience (UX) and site architecture to enhance search engine visibility and provide value to users through clear, engaging, and informative content.
Required Qualifications:
● 5+ years of experience in SEO, with a proven track record of driving organic traffic and improving search engine rankings.
● Expertise in keyword research, content strategy, on-page optimization, link building, and technical SEO.
● Strong knowledge of SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and Moz.
● Experience conducting SEO audits and working with developers to fix technical SEO issues.
● Understanding of search engine algorithms and the latest trends in SEO best practices.
● Experience optimizing content for robotics, technology, or B2B industries is a plus.
● Strong analytical skills to assess campaign performance and derive insights for improvement.
Preferred Qualifications:
● Experience in robotics or high-tech B2B industries.
● Familiarity with HTML, CSS, and JavaScript as it relates to SEO.
● Knowledge of local SEO and strategies for targeting industry-specific keywords.
● Experience managing large-scale SEO projects and cross-functional collaboration.
Soft Skills:
● Strong attention to detail and ability to work independently.
● Excellent communication and collaboration skills to work with content creators, developers, and other team members.
● Analytical mindset with a focus on continuous improvement and performance monitoring.
● Ability to adapt to evolving SEO trends and algorithm updates quickly.
Key SEO Areas for a Robotics :1. Keyword Research:
● Conduct research using tools like Ahrefs, SEMrush, and Google Keyword Planner to identify high-volume, low-competition keywords related to robotics, such as:
○ "Humanoid robots for logistics"
○ "Autonomous mobile robots (AMRs) in healthcare"
○ "AGVs for manufacturing"
○ "Robotics automation for retail"
● Identify long-tail keywords and industry-specific terms that potential clients and partners are searching for.
● Develop a keyword map, aligning specific keywords with the most relevant pages or new content ideas.
2. Content Strategy:
● Develop pillar content around high-impact keywords, such as creating in-depth guides, whitepapers, or blogs about robotics automation, AMR benefits, and AGV case studies.
● Ensure content clusters are created to support pillar content, linking related blog posts and resources to strengthen keyword authority.
● Optimize existing content with relevant keywords and improve readability to enhance user engagement.
● Include rich media such as videos, infographics, and case studies to make content more engaging.
3. Technical SEO Audit:
● Perform regular site audits to check for issues like:
○ Broken links and 404 errors
○ Duplicate content
○ Slow page load times and mobile optimization
○ Crawlability and indexation issues
● Use tools like Screaming Frog, Google Search Console, and DeepCrawl to identify technical issues.
● Ensure the robot.txt file is properly configured and all important pages are crawlable.
● Optimize the site\'s XML sitemap to ensure all relevant pages are indexed by search engines.
4. Link Building:
● Build high-quality backlinks from relevant robotics blogs, tech websites, industry magazines, and academic publications.
● Engage in outreach campaigns to connect with influencers, bloggers, and journalists in the robotics and technology sectors.
● Develop a guest blogging strategy to publish articles on authoritative robotics or automation-related websites.
● Leverage existing relationships with partners and clients to earn industry-specific backlinks.
5. Performance Monitoring:
● Monitor rankings, organic traffic, and performance metrics using tools like Google Analytics and
Google Search Console.
● Track backlinks, domain authority, and competitor performance using tools like Ahrefs and
Moz.
● Evaluate and improve click-through rates (CTR) on search engine results pages by optimizing meta descriptions and titles.
● Use A/B testing for title tags, descriptions, and on-page content to see what performs best.
● Regularly report on SEO KPIs such as traffic growth, conversion rates, and keyword ranking improvements.
Job Type: Full-time
Schedule:
* Morning shift
Education:
* Bachelor's (Required)
Experience:
* Digital marketing: 5 years (Required)
* total work: 5 years (Required)
Work Location: In person
