The SEO/SMO Analyst is responsible for implementing SEO and social media strategies for clients. The SEO/SMO Analyst can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.
### Key Functional Areas of Responsibility
* Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
* Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
* Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific
* Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
* Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
* Implement link building campaigns in coordination with client SEO goals
* Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
* Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
* Research and administer social media tools in support of clients' social media strategy
* Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
* Monitor and evaluate search results and search performance across the major search channels
* Communication to team and management on project development, timelines, and results
* Work closely with the other team members to meet client goals
### Professional Competencies
* Passion for SEO and internet marketing
* Outstanding ability to think creatively, and identify and resolve problems
* Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
* Ability to clearly and effectively articulate thoughts and points
* High levels of integrity, autonomy, and self-motivation
* Excellent analytical, organisational, project management and time management skills
