Responsibilities:
* Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
* Track, report, and analyze website analytics and PPC initiatives and campaigns.
* Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
* Optimize copy and landing pages for search engine marketing.
* Perform ongoing keyword discovery, expansion and optimization.
* Research and implement search engine optimization recommendations.
* Research and analyze competitor advertising links.
* Develop and implement link building strategy.
* Work with editorial and marketing teams to drive SEO in content creation and content programming.
* Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements and skills:
* Proven SEO experience On page and Off page both.
* Proven SEM experience managing PPC campaigns.
* Solid understanding of performance marketing, conversion, and online customer acquisition.
* In-depth experience with website analytics tools.
* Knowledge of ranking factors and search engine algorithms.
* Up-to-date with the latest trends and best practices in SEO and SEM.
Timings:
UK Shift (2:30 PM - 11:30 PM).
Working days:
Monday to Friday.
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
* Paid sick time
* Provident Fund
Schedule:
* Day shift
* Monday to Friday
* UK shift
Supplemental Pay:
* Performance bonus
* Yearly bonus
Experience:
* Technical SEO: 1 year (Required)
* On-Page/Off-Page: 1 year (Required)
* Total SEO: 1 year (Required)
Location:
* Makarba, Ahmedabad, Gujarat (Preferred)
Work Location: In person
