Job Description
We are looking for a Senior SEO/SEM Expert to manage all search engine optimization and marketing activities.
Responsibilities:
* Execute tests, collect and analyze data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns.
* Track, report, and analyze website analytics and PPC initiatives and campaigns.
* Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
* Optimize copy and landing pages for search engine marketing.
* Perform ongoing keyword discovery, expansion, and optimization.
* Research and implement search engine optimization recommendations.
* Research and analyze competitor advertising links.
* Develop and implement link building strategy.
* Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
* Work with editorial and marketing teams to drive SEO in content creation and content programming.
* Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Requirements and Skills:
* Proven SEO experience.
* Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing.
* Solid understanding of performance marketing, conversion, and online customer acquisition.
* In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
* Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
* Experience with A/B and multivariate experiments.
* Working knowledge of HTML, CSS, and JavaScript development and constraints.
* Knowledge of ranking factors and search engine algorithms.
* Up-to-date with the latest trends and best practices in SEO and SEM.
* BS/MS degree in a quantitative, test-driven field.
Benefits
* Leave encashment
* Paid time off
* Supplemental Pay: Overtime pay, Performance bonus, Yearly bonus
Job Type: Full-time, Onsite
Location: Lucknow
Contact: 9598152304
Pay: ₹20,000.00 - ₹30,000.00 per month
Schedule: Day shift
Education:
* Bachelor's (Required)
Experience:
* SEO: 1 year (Required)
* Total work: 1 year (Required)
Work Location: In person
Job Type: Full-time
Pay: ₹20,000.00 - ₹30,000.00 per month
Schedule:
* Day shift
Experience:
* total work: 1 year (Required)
Work Location: In person
