Position: SEO Manager
Location: Ahmedabad
Job Responsibilities
Digital Strategy Development:
* Develop and execute comprehensive digital marketing strategies aligned with business objectives.
* Identify and target key audiences to maximize brand exposure.
Content Marketing:
* Create and oversee content marketing plans, including blog posts, social media content, videos, and email campaigns.
* Ensure content is engaging, relevant, and optimized for SEO.
Search Engine Optimization (SEO):
* Manage and improve all company website SEO performance.
* Monitor keyword rankings and implement on-page and off-page SEO techniques.
Paid Advertising:
* Plan, execute, and optimize paid advertising campaigns (Google Ads, social media ads, etc.).
* Monitor ad spend and ROI, making adjustments as needed.
Social Media Management:
* Develop and maintain a strong presence on social media platforms.
* Engage with the audience, respond to comments, and manage online communities.
Email Marketing:
* Create and execute email marketing campaigns to nurture leads, engage existing customers, and drive conversions.
* Develop cold email outreach strategies to generate leads, expand the customer base, and initiate meaningful business relationships.
* Monitor email performance, including open rates, click-through rates, and conversion rates.
Analytics and Reporting:
* Utilize analytics tools to track and report on the performance of digital marketing efforts.
* Provide insights and recommendations based on data analysis.
Key Result Areas (KRAs):
* Online Visibility: Increase the company's online visibility and brand awareness.
* Lead Generation: Generate high-quality leads through digital marketing channels.
* Website Traffic: Drive organic and paid website traffic, improving visitor engagement.
* Conversion Rate Optimization: Improve conversion rates across digital channels.
* Content Quality: Ensure high-quality and relevant content across digital platforms.
* Budget Management: Manage the digital marketing budget effectively, optimizing ROI.
Key Performance Indicators (KPIs):
* Website Traffic: Monthly unique visitors, page views, and bounce rate.
* Lead Generation: Number of leads generated through digital channels.
* Conversion Rate: Conversion rate from website visitors to leads or customers.
* ROI: Return on investment for digital marketing campaigns.
* Social Media Engagement: Likes, shares, comments, and follower growth on social media platforms.
* SEO Performance: Keyword rankings, organic traffic growth, and backlink profile.
* Content Performance: Content engagement metrics (click-through rates, time on page, etc.).
* Advertising Metrics: Click-through rate (CTR), cost per click (CPC), and return on ad spend (ROAS).
Academic Requirements (Any one mandatory)
* Masters of Business Administration
* Masters of Commerce
* Bachelor of Business Administration
* Bachelors of Commerce
* Bachelors of Science
Job Requirements
* Proven experience as SEO Manager, SEM Manager or similar role
* Knowledge of standard and current SEO practices
* Knowledge of HTML/CSS
* Experience with SMM / PPC & Paid advertising
* Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
Desirable Skills
* Excellent communication skills
* Strong organizational and leadership skills
* Analytical mindset with numerical aptitude
* Proactive & Positive Attitude
* Time Management
* Multitasking
* Convincing and presentation skills
Behavioral Characteristics
* Inspire, high energy, passionate, motivate others, and engage their commitment
* Collaborative Approach for Team Building
* Cooperative, collaborative decision-making
* Extroverted, warm, enthusiastic, empathetic
* Go-getter & sense of business acquisition
* Leadership is based on the ability to motivate others
Career Progression
* Head of Digital Marketing / Director of Digital Marketing:
Job Type: Full-time
Pay: ₹45,000.00 - ₹60,000.00 per month
Schedule:
* Day shift
Education:
* Bachelor's (Preferred)
Experience:
* total work: 4 years (Preferred)
Work Location: In person
