Job Description:
The SEO Specialist is responsible for analyzing, reviewing and implementing strategies that help improve a website's search engine ranking. The role involves a combination of technical, content and marketing skills to optimize the full cycle of SEO activities including keyword research, site audits, on-page optimization, link building, and analytics to maximize traffic, lead generation and conversion.
Responsibilities:
· Conduct keyword research and analysis to identify targeted keyword opportunities
· Perform site audits to identify technical SEO issues and recommend fixes
· Optimize website content for targeted keywords, meta tags, headers, and URLs
· Build internal links, backlinks, and improve website authority
· Stay updated on Google algorithm updates and provide recommendations to stay in compliance
· Analyze SEO reports to measure the effectiveness of optimization efforts
· Work closely with content marketing person to align SEO strategy with content creation initiatives
· Collaborate with web developers to implement technical SEO changes
· Evaluate and recommend SEO tools, plugins and technologies to improve productivity and efficiency
Qualifications:
· Bachelor's degree in Marketing, Communications, or related field
· 2-3 years of experience in SEO optimization
· Knowledge of on-page and off-page SEO best practices
· Proficient in Google Analytics, Google Search Console, SEMrush, Moz or other SEO tools
· Experience with CMS systems like WordPress or Drupal
· Strong analytical and reporting skills
· Excellent written and verbal communication skills
Ability to work both independently and as part of a team
Job Types: Full-time, Permanent
Pay: ₹18,000.00 - ₹30,000.00 per month
Benefits:
* Internet reimbursement
* Leave encashment
Schedule:
* Day shift
Supplemental Pay:
* Commission pay
* Performance bonus
Work Location: In person
