We are looking for a SEO specialist to maximize the volume of inbound organic traffic from search engines to client websites, through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.
### RESPONSIBILITIES:
* Experience with Google\'s Keyword Tool
* Experience with Google and Bing\'s services, including Analytics and Webmaster Tools
* The ability to deploy an effective local and long-tail search strategy
* A solid grasp of how blogging, press releases, social media, and related strategies go hand- in-hand with SEO
* An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
* Knowledge in competitor analysis and persona overview
* Collaborate with cross-functional teams, such as content creators and developers, to ensure that all content is optimized for search engines
* Manage link building campaigns and monitor the results to ensure that links are relevant, high quality, and provide value to our users
* Conduct keyword research and analysis to identify new opportunities for ranking and traffic growth
* Analyse competitors and their SEO strategies to identify areas for improvement
### REQUIREMENTS:
* Develop optimization strategies that increase the company's website search engine results rankings
* Execute tests, collect and analyse data and results, and identify trends and insights in order to achieve maximum ROI
* Manage the expenses of SEM campaigns, staying on budget, estimating monthly costs, and reconciling differences
* Create and execute link building strategy
* Determine measurable goals that demonstrate improvement in marketing efforts
* Monitor daily performance metrics with SEO tools such as Google Analytics to understand SEO strategy performance
* Perform ongoing keyword research, discovery, and optimization for new SEO keywords to use throughout the company website and marketing materials
### Job Type: Full-time
### Shift: Day shift
### Ability to commute/relocate:
15, Gowri Nivas, Kanniah Street, (Off. North Usman Road) T.Nagar, Chennai – 600 017.
Share your resume at madhushalini@alterego360.in
