We are seeking a skilled and results-driven SEO Specialist to join our marketing team. The SEO Specialist will be responsible for developing and implementing effective search engine optimization (SEO) strategies to increase our website's visibility on search engines and drive organic traffic. This role requires a deep understanding of SEO best practices, analytics, and the ability to stay updated with the latest industry trends.
Key Responsibilities:
* Keyword Research & Analysis:
* Conduct comprehensive keyword research to identify high-impact opportunities.
* Analyze competitors and industry trends to stay ahead in the market.
* On-Page Optimization:
* Optimize website content, meta tags, headings, URLs, and images.
* Ensure content is structured and formatted for readability and SEO effectiveness.
* Content Strategy:
* Collaborate with content creators to develop SEO-friendly content.
* Provide guidelines and recommendations for content optimization.
* Technical SEO:
* Perform regular technical audits of the website.
* Improve site speed, mobile responsiveness, and fix crawl errors and broken links.
* Ensure the website is easily navigable by search engines.
* Link Building:
* Develop and execute effective link-building strategies.
* Build relationships with reputable websites for backlink opportunities.
* Analytics & Reporting:
* Use tools like Google Analytics, Google Search Console, and other SEO tools to monitor site performance.
* Provide regular reports on website traffic, rankings, and SEO initiatives.
* Local SEO:
* Optimize the website for local search results and manage local listings.
* Improve local citations and online reviews.
* Stay Updated:
* Keep up with the latest SEO trends, algorithm changes, and industry best practices.
* Implement changes to SEO strategies based on updates and new insights.
* Collaboration:
* Work closely with the marketing team, web developers, and content creators.
* Provide SEO training and guidance to team members.
* E-commerce SEO (if applicable):
* Optimize product and category pages for search engines.
* Ensure a seamless and SEO-friendly site structure for e-commerce platforms.
Qualifications:
* Bachelor's degree in Marketing, Communications, or a related field.
* Proven experience as an SEO Specialist or similar role.
* Strong understanding of SEO, search engine algorithms, and ranking factors.
* Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, etc.
* Experience with content management systems (CMS) like WordPress.
* Excellent analytical and problem-solving skills.
* Strong written and verbal communication skills.
* Ability to work independently and as part of a team.
* Familiarity with HTML, CSS, and JavaScript is a plus.
Preferred Skills:
* Experience with local SEO and managing local listings.
* Knowledge of e-commerce platforms and optimizing e-commerce sites.
* Understanding of other digital marketing channels and their impact on SEO.
Job Type: Full-time
Pay: ₹13,000.00 - ₹16,000.00 per month
Schedule:
* Day shift
Education:
* Bachelor's (Preferred)
Experience:
* SEO: 1 year (Preferred)
* total work: 1 year (Preferred)
Work Location: In person
