* Review and analyze client sites for areas that need to be improved, deleted, or revised.
* Research and analyze client sites through multiple tools – Google Analytics, AdWords, Keyword search etc. to draw insight and new strategies on improving ranking and conversions.
* Formulate and apply the best industry techniques to increase page rank and organic traffic, including – social bookmarking, On-page & Off-page optimization, classified ads, Blogs, HTML/navigation optimization, Press Releases, Link Building and SMO.
* Should be updated with Google\'s latest updates and recent changes in SEO field.
* Identify the most powerful and profitable keywords for client sites and ensure that websites are filled with optimal keywords to gain most search engine traffic.
* Tracking conversion rates and making improvements to the websites.
* Developing and managing internet marketing campaigns to raise brand awareness.
* Ability to run pay-per-click campaigns will be an added advantage.
* Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.
* Improving the overall website with quality content, design and orderly approach of communicating available products.
* Promote static and dynamic websites through popular search engines.
* Compile and present SEO reports.
General Skills :
* Experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
* Google ad words certified (Preferred)
* In-depth experience with website analytics tools like Google analytics, and tools like(NetInsight, Omniture, WebTrends) will be preferred.
* Should have experience working with 3rd party APIs like Facebook, Twitter, Google, Payment Gateways, etc-Good object oriented and database programming skills.
* Working knowledge of HTML, CSS, and website backend administration.
* Experience working with popular keyword and other online seo tools.
* Experience in ecommerce, SEO, PPC, Email marketing, and social media..
