* Perform keyword research and competitive analysis to optimize existing content and uncover new opportunities.
* Execute recommendations for content development in coordination with SEO goals.
* Provide technical SEO support and oversee crawling, indexing, XML sitemap generation and implementation, schema markup, etc.
* Assist with link-building campaigns with other stakeholders in the department.
* Use web analytics data from several sources (Google Analytics, CrazyEgg) to evaluate traffic building initiatives\' effectiveness and provide recommendations for improvements in content, user experience, and conversion.
* Report on current performance and make recommendations for optimization, including but not limited to impressions, clicks, conversions, organic versus paid traffic, and channel performance. Track and report on these metrics bi-weekly.
* Use web analytics to create organic search performance reports that will inform content priorities for the Inbound Marketing team
* Review and analyze SEO performance data in order to make tactical recommendations to fuel traffic growth and generate a positive ARR impact
Job Type: Full-time
Pay: ₹9,465.62 - ₹33,390.50 per month
Experience:
* HTML: 1 year (Required)
* SEO: 1 year (Required)
* Keyword research: 1 year (Required)
* SEO tools: 1 year (Required)
Work Location: In person
