As an SEO Specialist, you will be instrumental in elevating our digital marketing efforts. Your primary focus will be developing and executing strategies to enhance visibility, increase traffic, and maximize conversions through SEO and PPC campaigns. You will also manage PPC and Google Ads campaigns to optimize expenditure while driving traffic and conversions. Collaboration with cross-functional teams will be essential to align strategies with business objectives and ensure the efficiency of our digital marketing endeavors.
Roles & Responsibilities:
* Develop and implement SEO strategies to increase organic search visibility and traffic.
* Perform keyword research and optimize website content and landing pages.
* Manage PPC accounts on Google AdWords, Bing, and other platforms.
* Conduct competitive analysis and adjust strategies accordingly.
* Monitor and report on SEO and PPC performance and KPIs.
* Develop and manage Google Ads campaigns to maximize ROI.
* Analyse campaign effectiveness and adjust strategies accordingly.
* Use Google Tag Manager and other web analytical tools for successful ad campaigns.
* Collaborate with content and marketing teams to align SEO and PPC strategies with business goals.
* Stay updated with industry trends and updates in SEO, PPC, and Google Ads.
* Work with graphic and creative teams to design and prepare advertising materials.
Job Type: Full-time
Pay: ₹20,453.86 - ₹50,308.48 per month
Schedule:
* Day shift
* Rotational shift
Work Location: In person
