#### Experience : 4+ Years
#### Responsibilities:
* Developing and implementing a product marketing plan in line with the company\'s business & strategic objectives
* Developing long-term portfolio strategy and identifying opportunities for new product development
* You will be responsible for developing and implementing effective product marketing strategies and plans and working with various teams (design, acquisition, etc.) to drive brand awareness & sales growth for a specific product.
* Working closely with other teams to develop promotional programs & tools to support the delivery of product plans & new product launches.
* Translate technical details into benefits for the user.
* Plan and execute all digital marketing, including SEO/SMO, marketing database, email, social media and display advertising campaigns.
* Coordinating content, design, social media, pay-per-click (PPC) marketing, and other activities.
* Tracking, reporting, and analyzing website analytics, executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum site engagement and high- performing competitive keyword rankings.
* Increase referral traffic on the company site with the overall goal of increasing conversions.
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
* Brainstorm new and creative growth strategies.
* Conduct competitor analysis and identify industry best practices in social media marketing.
* Create and curate good quality, engaging content across different social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) that resonates with our target audience.
#### Our ideal candidates would:
* 4+ years of experience as Product Marketing, Growth Marketing, or similar role.
* You possess strong expertise across various aspects of marketing, including digital marketing, performance marketing, brand marketing, PR, content management etc...
* Solid knowledge and hands-on experience in website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, Heap Analytics).
* Prior experience in launching new products or new markets.
* Familiar with product marketing tactics (e.g. integrated marketing campaigns)
* Strong analytical, organizational, and leadership skills and data-driven thinking
* Exceptional communication, writing, and presentation skills
* Bachelor's / Master's degree in marketing, Business Administration, Engineering or equivalent preferred
* Prior experience in a SaaS-based and start-up environment is a definite plus.
* Strong understanding of social media platforms and how to use them effectively for business marketing.
* Stay up-to-date on the latest social media trends and best practices and suggest new and innovative ways to leverage social media for branding of products and business.
