Job Description
As a Senior Social Media Analyst, you will be responsible for analyzing and optimizing social media campaigns across various platforms, including Facebook, Twitter, Instagram, LinkedIn, TikTok and others. You will work closely with the marketing team to develop strategies and tactics that drive engagement, awareness, and conversions.
Your Key Responsibilities include:
* Social Media Analysis: Conducting social media analysis to evaluate the effectiveness of campaigns and identify areas for improvement. This includes tracking social media metrics such as reach, engagement, click-through rates, and conversions.
* Social Media Strategy: Collaborating with the marketing team to develop social media strategies that align with business goals and drive engagement, awareness, and conversions.
* Content Planning: Developing and implementing content plans for social media platforms that align with the overall marketing strategy and target audience.
* Campaign Optimization: Continuously optimizing campaigns to improve performance by testing and analyzing various elements such as ad creative, targeting, and landing pages.
* Reporting: Preparing regular reports on social media performance, highlighting key metrics and insights, and providing recommendations for improvement.
* Industry Knowledge: Staying up to date with industry trends and best practices in social media marketing and sharing insights with the marketing team.
Requirements:
* Any Bachelor\'s degree from recognized university.
* 4+ years of experience in social media marketing, preferably in an agency or fast-paced environment.
* Expertise in social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and others.
* Strong analytical skills with the ability to analyze and interpret data to drive decision-making.
* Excellent communication and collaboration skills with the ability to work effectively with cross-functional teams.
* Strong attention to detail and ability to manage multiple projects simultaneously.
If you have a passion for social media and experience in driving successful campaigns, we encourage you to apply for this exciting opportunity as a Senior Social Media Analyst.
Role : Social Media Marketing
Industry Type : EdTech / E-Learning
Functional Area : Marketing & Communication
Employment Type : Full Time, Permanent
Role Category : Digital Marketing
Education
UG : Any Graduate
PG : Any Post Graduate
