Job Description: A Social Media Executive is responsible for managing a company\'s social media presence, ensuring consistent brand messaging across all platforms, and engaging with the audience. Here\'s a comprehensive job description for a Social Media Executive:
Job Title: Social Media ExecutiveReports to: Marketing Manager / Digital Marketing ManagerJob Summary:
The Social Media Executive will manage the company\'s social media accounts, create engaging content, analyze performance metrics, and develop strategies to increase reach and engagement. The role requires creativity, strategic thinking, and excellent communication skills.
Key Responsibilities:
* Social Media Strategy:
* Develop and implement social media strategies to align with business goals.
* Stay updated with the latest social media best practices and technologies.
* Plan, create, and schedule content across various social media platforms.
* Content Creation:
* Create engaging text, image, and video content.
* Collaborate with the design team to produce high-quality visuals.
* Ensure all content is consistent with the brand\'s voice and style.
* Community Management:
* Monitor social media channels for industry trends, competitor activities, and customer feedback.
* Engage with followers, respond to comments and messages promptly.
* Build and nurture relationships with influencers and brand advocates.
* Analytics and Reporting:
* Track and analyze social media performance metrics.
* Prepare monthly reports on social media performance, including insights and recommendations.
* Use data to inform and improve social media strategies.
* Campaign Management:
* Plan and execute social media campaigns and contests.
* Collaborate with other marketing team members to ensure integrated marketing communications.
* Manage social media advertising budgets and optimize ad performance.
* Training and Development:
* Educate internal teams on the use of social media and its benefits.
* Stay current with industry trends and advancements to ensure the company remains at the forefront of social media marketing.
Qualifications:
* Bachelor\'s degree in Marketing, Communications, or a related field.
* Proven work experience as a Social Media Executive or similar role.
* Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, and other social media best practices.
* Familiarity with web design and publishing.
* Strong understanding of social media KPIs and analytics tools (e.g., Google Analytics, Hootsuite, Buffer).
* Excellent written and verbal communication skills.
* Creative thinking and problem-solving skills.
* Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Preferred Skills:
* Experience with social media advertising platforms (e.g., Facebook Ads, Instagram Ads).
* Basic knowledge of SEO and content marketing.
* Experience with graphic design tools (e.g., Adobe Creative Suite, Canva).
Personal Attributes:
* Highly motivated and proactive.
* Strong organizational and time-management skills.
* Detail-oriented with a strong focus on quality.
* Ability to work both independently and as part of a team.
Working Conditions:
* Full-time position.
* Office-based with the possibility of remote work.
* May require working outside regular hours during campaign launches or other high-activity periods.
Application Process:
Interested candidates should submit their resume, cover letter, and examples of previous social media work.
This job description provides a detailed overview of the role of a Social Media Executive, outlining the key responsibilities, qualifications, and personal attributes needed to succeed in the position.
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Job Types: Full-time, Permanent
Pay: ₹25,000.00 - ₹45,000.00 per month
Schedule:
* Day shift
Education:
* Bachelor's (Preferred)
Experience:
* Social media marketing: 2 years (Preferred)
* total work: 2 years (Preferred)
License/Certification:
* Digital marketing (Preferred)
Work Location: In person
