* Develop and execute a comprehensive social media strategy that aligns with the organization's marketing goals and brand identity.
* Create and curate high-quality, engaging content (text, images, videos, and graphics) for various social media platforms, ensuring it resonates with the target audience.
* Manage and maintain the organization's social media profiles and presence on platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.
* Plan and schedule social media posts and campaigns, including paid promotions, and monitor posting consistency.
* Interact with followers, respond to comments and messages, and build a strong community by fostering positive interactions and conversations.
* Create and manage paid advertising campaigns on platforms like Facebook Ads, Instagram Ads, and LinkedIn Ads to increase reach and conversions.
* Monitor social media trends, tools, applications, and best practices, and apply that knowledge to increase the organization's social media presence.
* Track and analyze key performance indicators (KPIs) to measure the success of social media campaigns and provide regular reports to management.
* Collaborate with other departments (e.g., marketing, PR, and customer service) to ensure brand consistency and leverage social media for broader organizational goals.
* Stay up-to-date with changes in all social platforms to ensure maximum effectiveness.
Job Type: Full-time
Pay: ₹30,000.00 - ₹35,000.00 per month
Schedule:
* Day shift
Ability to commute/relocate:
* New Town, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Preferred)
Education:
* Bachelor's (Preferred)
Experience:
* Social media marketing: 4 years (Preferred)
* total work: 4 years (Preferred)
License/Certification:
* Digital marketing (Preferred)
Work Location: In person
