About Client
A Leading Educational Technology Company
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Objectives of this role
* Increase engagement for existing audiences with high-quality social initiatives
* Acquire new followers by filling gaps in our marketing content output
* Align our brand with new and emerging trends
* Improve ROI through more consistently on-target messaging
* Identify new channels to embed our brand that align our marketing direction
* Glean insights from social data using monitoring tools
Responsibilities
* Use social media tools to craft and release content to our social channels
* Develop social media campaigns in collaboration with the marketing team
* Become an extension of the company\'s brand to connect with existing customers, and acquire new ones
* Analyze the company\'s social strategy to make frequent improvement suggestions
* Establish key performance indicators to understand efficacy of existing social campaigns and adjust strategy for further optimizations
Location
* Chennai
Experience
* 1-3 Years
