Roles and Responsibilities:
1. Lead Generation on Social Media:
Identify and research target audiences on social media platforms (e.g., Facebook, Instagram) based on demographics, interests, and pain points related to overseas education and immigration services.
Create and execute strategic social media marketing campaigns to attract high-quality leads. Continuously monitor and optimize campaigns to enhance lead quality and quantity.
Track and analyze campaign performance metrics (impressions, clicks, conversions, cost per lead, etc.) to determine successful strategies and areas for improvement.
Manage and distribute leads to tele counselors based on their individual expertise.
Keep a close watch on online leads, ensuring timely follow-up and effective distribution.
Stay updated on lead generation trends to create relevant and impactful content and campaigns.
2. Content Creation and Curation:
Develop and manage engaging content (e.g., blog posts, videos, infographics) to educate and nurture potential leads.
Curate third-party content to add value and build brand credibility
Ensure content aligns with the company\'s branding and messaging guidelines.
Engage in online discussions and communities to build relationships and discover new lead generation opportunities.
3. Team Leadership and Management:
Serve as a team leader for the tele counselors
Take regular updates from tele counselors on lead progress and conversion rates.
Ensure individual and team targets are met for tele callers.
Monitor personal targets for lead generation and conversion.
Conduct regular team meetings to discuss performance, challenges, and strategies.
Provide guidance and support to tele counselors to improve their conversion rates.
Identify training needs and organize skill development sessions for the team.
4. Reporting and Analytics:
Track and report key performance metrics related to lead volume, conversion rates, and customer acquisition costs.
Analyze data to identify trends, insights, and opportunities for optimization.
Provide regular updates to management on the success of lead generation and team performance.
Skill and Competencies:
1. Social Media Marketing:
Proven experience in managing social media campaigns and generating leads through platforms like Facebook and Instagram.
2. Content Creation:
Ability to create compelling and visually appealing content that engages the target audience.
3. Data Analysis:
Strong analytical skills to monitor and report on campaign performance.
4. Communication and Interpersonal Skills:
Excellent written and verbal communication skills to collaborate with both the marketing team and tele sales team.
5. Time Management and Organizational Skills:
Ability to prioritize tasks, manage multiple campaigns, and meet deadlines.
6. Adaptability and Creativity:
Willingness to innovate and experiment with new strategies and approaches.
7. Leadership and Team Management:
Proven ability to lead, motivate, and manage a team effectively.
8. Performance Management:
Skill in setting, tracking, and achieving both individual and team targets.
Self-Image and Traits:
1. Self-Motivated:
Driven to exceed lead generation targets and manage team performance.
2. Analytical Mindset:
Enjoys analyzing data to find insights and improve strategies.
3. Attention to Detail:
Meticulous in tracking and reporting on campaign and team performance.
4. Collaborative:
Works well with both marketing and tele sales teams to ensure seamless operations.
5. Continuous Learner:
Stays updated on the latest social media marketing trends and team management best practices.
6. Leadership-Oriented:
Comfortable leading a team and driving them towards achieving goals.
7. Results-Driven:
Focused on meeting and surpassing both personal and team objectives.
Motives and Competencies:
1. Achievement Orientation:
Strives to surpass lead generation targets and enhance campaign performance
2. Initiative:
Proactively seeks new opportunities for lead generation and team improvement
3. Adaptability:
Adapts quickly to changing market conditions and adjusts strategies as needed.
4. Relationship Building:
Builds strong relationships with both the telemarketing team and potential leads.
5. Customer Focus:
Committed to providing a positive experience for potential leads and enhancing brand loyalty.
6. Team Development:
Dedicated to nurturing and developing the skills of tele counselors.
7. Performance Optimization:
Continuously looks for ways to improve team performance and lead conversion rates.
Timing: 10:00 AM to 7:00 PM, Monday to Saturday
Job Types: Full-time, Permanent
Pay: ₹25,000.00 - ₹30,000.00 per month
Experience:
* total work: 1 year (Preferred)
* Sales: 1 year (Preferred)
Work Location: In person
