My Mentor company is seeking an innovative and dynamic Social Media Manager to join our growing team. In this role, you will be the driving force behind our social media strategy, responsible for creating and managing the organisation\'s online presence across various platforms. Your main objective will be to enhance brand awareness, engagement, and loyalty while conveying our mission and values authentically. As you develop and implement comprehensive social media campaigns, you will analyse audience insights and trends to refine our content strategy. You will collaborate closely with various departments, including marketing, sales, and product development, to ensure cohesive messaging and alignment with business goals. Furthermore, you will monitor and respond to user feedback, fostering a positive community around our brand. The ideal candidate will have a passion for storytelling, a deep understanding of the digital landscape, and the ability to leverage social media analytics to drive successful outcomes. You'll play a pivotal role in expanding our reach and connecting with our audience, ultimately contributing to the company\'s success. If you are a strategic thinker with creativity and a knack for engagement, this is the perfect opportunity for you.
Responsibilities
● Develop and execute a comprehensive social media strategy aligned with business goals.
● Create, curate, and manage published content (images, video, and written) across all social platforms.
● Monitor, analyse, and report on performance metrics to enhance content effectiveness and engagement rates.
● Engage with the online community, responding to comments and questions in a timely manner.
● Stay updated on industry trends and emerging platforms to keep our strategy fresh and innovative.
● Collaborate with marketing and design teams to produce captivating visual and written content.
● Manage social media advertising campaigns to target key demographics and achieve conversion rates.
Requirements
● Bachelor\'s degree in Marketing, Communications, or related field.
● Proven experience as a Social Media Manager or similar role.
● Strong understanding of social media platforms and their respective audiences.
● Excellent written and verbal communication skills with a keen eye for detail.
● Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics.
● Ability to analyse data to inform decision-making and improve engagement.
● Creative mindset with the ability to produce engaging content that resonates with audiences.
Benefits
● Competitive salary with performance-based bonuses
Salary
● 5LPA including incentives as per the work experience.
Job Types: Full-time, Permanent
Pay: Up to ₹500,000.00 per year
Experience:
* total work: 5 years (Required)
Work Location: In person
