Qualifications
Social Media Marketing and Communication skills
Experience in developing content strategies for social media
Social Media Optimization (SMO) skills
Excellent writing skills
Ability to create engaging and compelling social media content
Knowledge of current social media trends and best practices
Experience with social media analytics and reporting
Experience with graphic design & PPC is a plus
Key Responsibilities:
Social Media Management:
Develop and execute social media strategies to increase brand awareness, engagement, and conversions.
Manage daily operations of social media accounts (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
Create, curate, and schedule engaging content that aligns with our brand voice and marketing goals.
Monitor social media trends, tools, and applications to stay up-to-date with industry best practices.
Respond to comments, messages, and reviews promptly, fostering a positive community and addressing customer inquiries.
Content Creation:
Collaborate with the creative team to produce high-quality multimedia content (graphics, videos, infographics).
Write compelling copy for social media posts, ads, email campaigns, and website content.
Ensure all content is consistent with our brand guidelines and optimized for each platform.
Digital Marketing:
Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, PPC, and display advertising.
Optimize marketing funnels to improve customer acquisition and retention.
Utilize web analytics tools (e.g., Google Analytics) to track and report on campaign performance.
Conduct keyword research and implement SEO best practices to enhance organic search rankings.
Location: Park Street, Kolkata
Time: 10 am - 6 pm
2nd & 4th Sat off
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹30,000.00 per month
Experience:
* total work: 2 years (Required)
Location:
* Kolkata, West Bengal (Required)
Work Location: In person
