We are looking for a dynamic and creative Social Media Manager to oversee our company\'s social media presence. The ideal candidate will have a passion for storytelling, a deep understanding of social media trends, and the ability to create engaging content across platforms. You will be responsible for managing all aspects of social media strategy, content creation, and performance analytics to grow our online presence and engage with our audience.
Key Responsibilities:
* Develop and implement a comprehensive social media strategy to increase brand awareness, drive engagement, and foster community growth across all platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
* Create, curate, and manage high-quality content for social media posts, including images, videos, and written copy.
* Manage the day-to-day operations of all social media channels, including posting, responding to comments, and engaging with followers.
* Collaborate with the creative team to ensure content aligns with the brand\'s voice, tone, and overall marketing objectives.
* Monitor social media trends, best practices, and emerging platforms to keep the brand relevant and innovative.
* Analyze and report on key performance metrics (KPIs), such as engagement rates, follower growth, and conversions, and make data-driven recommendations for continuous improvement.
* Develop and manage paid social media campaigns, working with the digital marketing team to optimize budget allocation and maximize ROI.
* Engage with influencers, partners, and other stakeholders to enhance brand reach and collaboration opportunities.
* Plan and execute social media contests, campaigns, and collaborations to drive user engagement and follower growth.
* Stay informed about competitor activity and industry trends to maintain a competitive edge.
* Collaborate with customer service and PR teams to ensure consistent communication and reputation management.
Qualifications & Skills:
* Bachelor\'s degree in Marketing, Communications, Public Relations, or a related field.
* 2+ years of experience in social media management, preferably in a digital marketing or advertising agency environment.
* Proven experience developing and executing successful social media strategies across multiple platforms.
* Strong understanding of the latest social media trends, tools, and algorithms.
* Experience in using social media management tools like Hootsuite, Buffer, Sprout Social, or similar platforms.
* Proficiency in content creation tools such as Creative Suite (Photoshop, Illustrator, After Effects) and video editing software.
* Strong copywriting and communication skills with a keen eye for detail.
* Analytical skills with experience in tracking and interpreting social media analytics using platforms like Google Analytics, Facebook Insights, and others.
* Experience with paid social advertising (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.) and an understanding of social ad metrics.
* Excellent organizational and multitasking skills with the ability to manage multiple projects in a fast-paced environment.
* Creativity and a passion for storytelling through digital platforms.
Job Type: Permanent
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
* Leave encashment
Schedule:
* Fixed shift
Supplemental Pay:
* Performance bonus
Experience:
* total work: 1 year (Required)
Work Location: In person
