To hire a suitable in-house candidate for social media marketing who can also be camera-friendly and manage content creation, here are the key must-have and add-on requirements:
Must-Have Requirements:
1. Experience in Social Media Marketing:
- Proven experience in managing social media platforms (Instagram, Facebook).
- Ability to create, schedule, and analyze content performance.
2. Content Creation Skills:
- Proficiency in graphic design tools like Canva or Adobe Creative Suite (Photoshop, Illustrator).
- Basic video editing skills (Adobe Premiere Pro, Final Cut Pro, or mobile apps like InShot , VN ).
- Experience with social media trends, including reels, stories, and live streaming.
3. Camera-Friendly and On-Camera Experience: Add-On Skills (Nice-to-Have)
- Confidence in front of the camera with the ability to present and communicate effectively.
- Previous experience in video content creation or live-streaming.
- Comfortable with being the face or voice of the brand in videos.
4. Knowledge of Social Media Trends:
- Up-to-date with current trends in social media algorithms, content formats, and engagement strategies.
- Ability to adapt content for different platforms and audiences.
5. Content Planning and Strategy: Add-On Skills (Nice-to-Have)
- Experience in content calendar management.
- Understanding of audience targeting and engagement techniques.
- Ability to brainstorm creative content ideas that align with the brand\'s goals.
6. Basic Photography and Videography: Add-On Skills (Nice-to-Have)
- Knowledge of shooting videos or taking pictures using smartphones or professional cameras.
- Understanding lighting, framing, and composition for high-quality content.
Add-On Skills (Nice-to-Have):
1. SEO for Social Media:
- Understanding how to optimize social media content for search (e.g., hashtags, keywords).
2. Influencer or Partnership Management:
- Experience in building relationships with influencers or content collaborators.
- Ability to manage partnerships and track the performance of influencer campaigns.
3. Copywriting and Storytelling:
- Strong copywriting skills to create engaging captions, blogs, or longer-form content.
- Storytelling ability to craft narratives that resonate with the target audience.
A well-rounded candidate should excel in social media marketing, content creation, and be comfortable on camera. Add-on skills such as video editing and advertising knowledge will provide extra value for your team.
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Job Type: Full-time
Pay: ₹10,814.63 - ₹15,000.00 per month
Schedule:
* Day shift
Work Location: In person
