Experience: 3-5 Years
Job description
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* Bachelor s degree in digital marketing, or social media
* Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Google and other social media best practices
* Strong understanding of marketing strategy. Relevant experience determining a target audience and buyer persona research
* Proficient in marketing research and statistical analysis
* Good understanding of social media KPIs
* General knowledge of Search Engine Optimization and internet ranking for web content
* Excellent multitasking skills
* Great leadership skills. Ability to manage and supervise a diverse group of employees
* Great interpersonal, presentation and communication skills
* Excellent time-management skills
* Strong computer skills using Microsoft Office
* Self-motivated yet customer-focused
Job Responsibilities:
* Conduct research on current trends and audience preferences.
* Oversees all company social media accounts management. Scheduling, promoting and responding on time as per the monthly calendar.
* Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction.
* Audits and analyses social media performance with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
* Monitors and develops reports on competitor activity within social media spaces.
* Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising.
* Use web analytical tools such as Google Analytics, and Facebook Insights to monitor and evaluate the company s social media presence and performance.
* Interact with fans and followers, reply to queries promptly, and monitor customer feedback.
* Sending weekly, monthly reports to the management.
* Work with copywriters and designers/creative team (considering size, orientation/layout of the post) to ensure content is informative, appealing and conveys the correct message.
* Communicate with industry professionals and influencers via social media to create a strong network.
* Engage influencers, manage our community by responding to comments, and oversee responses on all platforms.
* identifying new trends in digital marketing, evaluating new technologies and stay up to date with the latest social media best practices.
* Should be able to generate content using Canva, Photoshop, video and photo editing apps.
* Be able to measure the success of every social media campaign.
* Candidate to be self driven and independent.
