Chennai-Office
About Linarc:
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Linarc is the leading provider of a collaborative construction management platform, transforming how teams work together to deliver successful projects. Our platform integrates advanced data analytics, real-time collaboration tools, and robust project management features to drive efficiency and innovation in the construction industry.
Job Overview:
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We are looking for a talented social media manager to administer our social media accounts and manage our online presence by developing a strategy, producing good content, analysing usage data and handling social campaigns. You will manage our image in a cohesive way to achieve our marketing goals. You must be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company's views creatively. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement to improve our marketing and sales efforts.
Responsibilities:
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* Design and implement social media strategy to align with business goals
* Create multi-channel social calendars with complete ownership of copy.
* Define important social media KPIs, set specific objectives, and report on ROI
* Perform research on current benchmark trends and audience preferences
* Communicate with followers and respond to queries in a timely manner
* Communicate with industry professionals and influencers via social media to create a strong network
* Engage in social media communities by responding to social media posts and developing discussions
* Measure the success of every social media campaign
* Analyze competitor activity on a regular basis
* Work closely with designers to ensure top-notch content quality
* Suggest and implement new content types to develop brand awareness and drive engagement
Requirements:
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* 3+ years of proven work experience as a social media manager.
* Excellent knowledge of Linkedin, Twitter, Youtube, Reddit, FB, TikTok and other social media best practices
* Excellent copywriting skills
* Ability to deliver creative content (text, image, and video)
* Good understanding of social media KPIs
* Understanding of SEO and web traffic metrics
* Knowledge of online marketing channels
* Excellent communication skills
* Analytical and multitasking skills
* Familiarity with web design is an added advantage.
* Familiarity with AI tools for image, copy and marketing automation
