A Social Media Marketing Executive plays a crucial role in promoting a brand's presence on various social media platforms. Here are the key roles and responsibilities typically associated with this position:
Key Roles and Responsibilities
* Content Creation:
* Develop engaging and relevant content tailored to the target audience.
* Design graphics, write copy, and produce videos for various social media platforms.
* Social Media Strategy:
* Create and implement social media strategies to enhance brand awareness and engagement.
* Analyze competitors and industry trends to inform strategy.
* Community Management:
* Monitor and respond to comments, messages, and reviews across social media channels.
* Foster a positive community around the brand.
* Campaign Management:
* Plan and execute social media campaigns, including promotions, contests, and collaborations.
* Manage paid advertising campaigns on platforms like Facebook, Instagram, and LinkedIn.
* Analytics and Reporting:
* Track and analyze social media performance metrics (engagement, reach, conversions).
* Prepare regular reports on campaign performance and audience insights.
* Brand Consistency:
* Ensure all content aligns with the brand's voice, style, and values.
* Collaborate with other marketing team members to maintain a cohesive brand message.
* Research and Trends:
* Stay up-to-date with the latest trends, tools, and best practices in social media marketing.
* Experiment with new strategies and platforms to reach target audiences effectively.
* Collaboration:
* Work closely with graphic designers, copywriters, and other marketing professionals.
* Coordinate with influencers and brand ambassadors to extend reach.
* Crisis Management:
* Address any negative comments or public relations issues swiftly and professionally.
* Develop a crisis communication plan for potential social media controversies.
* Training and Development:
* Train and guide junior team members or interns in social media best practices.
* Share insights and learnings from campaigns to improve overall strategy.
Skills Required
* Strong written and verbal communication skills
* Proficiency in social media platforms and analytics tools
* Creativity and graphic design skills
* Ability to analyze data and derive actionable insights
* Strong organizational and multitasking abilities
Job Type: Full-time
Pay: ₹8,570.06 - ₹34,223.22 per month
Benefits:
* Flexible schedule
Schedule:
* Day shift
Supplemental Pay:
* Performance bonus
Education:
* Bachelor's (Preferred)
Experience:
* Social media marketing: 1 year (Preferred)
* total work: 1 year (Preferred)
License/Certification:
* Digital marketing (Preferred)
Work Location: In person
