Job Title: Social Media Marketing Specialist
Location: Perungudi, Chennai
Experience: 0-1yrs
Salary: Rs.2.0LPA-Rs.2.4LPA
Job Summary:
We are looking for a creative and detail-oriented Social Media Marketing Specialist to join our team. The ideal candidate will have hands-on experience in managing social media accounts, creating engaging content, and executing effective marketing campaigns. You will play a key role in enhancing our social media presence, driving audience engagement, and supporting overall marketing initiatives.
Key Responsibilities:
* Content Creation: Develop and create engaging and relevant content for various social media platforms, including text posts, images, videos, and infographics. Ensure content aligns with the brand\'s voice and marketing goals.
* Social Media Management: Manage and maintain daily operations of social media accounts across platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok). Schedule posts, monitor interactions, and ensure consistent messaging.
* Campaign Execution: Assist in planning and executing social media marketing campaigns, including promotional activities, product launches, and events. Monitor and optimize campaign performance.
* Audience Engagement: Engage with followers by responding to comments, messages, and mentions in a timely and professional manner. Foster a positive community and build relationships with the audience.
* Analytics and Reporting: Track and analyze social media performance metrics using tools like Google Analytics, Facebook Insights, and other social media analytics platforms. Prepare regular reports on key performance indicators (KPIs) and provide recommendations for improvement.
* Trend Monitoring: Stay current with social media trends, best practices, and emerging platforms. Implement new tactics and technologies to keep the brand ahead of the curve.
* Collaboration: Work closely with the marketing team, graphic designers, and other stakeholders to ensure that social media efforts are aligned with broader marketing strategies and goals.
* Paid Social Advertising: Support the creation and management of paid social media campaigns, including audience targeting, ad copy, and budget management.
Qualifications:
* Bachelor\'s degree in Marketing, Communications, Digital Media, or a related field.
* Proven experience as a Social Media Specialist or similar role, with a track record of successful social media campaigns.
* Proficiency with social media platforms and management tools (e.g., Hootsuite, Buffer, Sprout Social).
* Strong understanding of social media marketing principles and best practices.
* Excellent written and verbal communication skills, with the ability to create compelling and engaging content.
* Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software is a plus.
* Familiarity with social media analytics and reporting tools.
* Ability to work independently, manage multiple tasks, and meet deadlines in a fast-paced environment.
Preferred Skills:
* Knowledge of SEO and content marketing strategies.
* Certification in social media marketing or related fields is advantageous.
s.
Job Type: Full-time
Pay: ₹200,000.00 - ₹240,000.00 per year
Benefits:
* Leave encashment
Schedule:
* Day shift
Supplemental Pay:
* Performance bonus
Experience:
* Social media management: 1 year (Preferred)
* Social media marketing: 1 year (Preferred)
Work Location: In person
