* Experience
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2+ Years
* Job-Type
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Full Time
* Location
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Lucknow
About the role
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Does the world of social media excite you to dig more about it? Then this is the right position for you. We are hiring a Social Media Expert who combines marketing and social media management skills to architect and enhance company social media presences, including interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue.
Responsibilities
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* Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
* Ensures brand consistency in marketing and social media messages by working with various clients, including advertising, product development, and brand management
* Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
* Grows and expands company social media presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram through organic and paid activities
* Researches and monitors activity of company competitors
* Interacting with customers and dealing with customers\' enquiries
* Creating content, including text posts, video and images for use on social media
* Promoting products, services and content over social media, in a way that is consistent with an organisation\'s brand and social media strategy
* Developing new social media strategies and campaigns
* Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising
* Keeping track of data and analysing the performance of social media campaigns
* Collaborating with colleagues from across marketing departments to ensure branding is consistent
* Meeting with clients and pitching potential marketing campaigns.
Technical Requirements
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* A knowledge of and an interest in the methods organisations use to promote themselves through social media is a necessity
* Strong communication and presentation skills
* Photo and video-editing experience
* Analytical ability
* An ability to multitask, to work on a number of projects at once
* Expert level skills in using and navigating social media networks\' native web apps, 3rd party social media tools, and \"the internet\" to run it all.
* Marketing Mind, Strategic Thinking, Relationship Building
* Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
* Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
* Ability to manage and supervise a diverse group of employees and simultaneously work toward many company initiatives at once.
Educational Qualification
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Bachelor's degree in business, marketing, journalism, public relations or related field.
