Job Title: Media Strategist (Photographer cum Content Creator)
Location: Perungudi, Chennai
Company: Skyrich Tech Solutions Pvt Ltd
Job Overview:
We are seeking a highly analytical and creative Media Strategist to join our team. The ideal candidate will have a deep understanding of media channels, audience segmentation, and campaign optimization. As a Media Strategist, you will be responsible for developing and executing media strategies that effectively reach target audiences and achieve the company\'s marketing and business goals. You will work closely with the marketing team, creative teams, and external partners to ensure that media campaigns are well-planned, innovative, and impactful.
Key Responsibilities:
* Media Strategy Development:
-Conduct thorough research and analysis to identify target audiences, media consumption habits, and market trends.
-Define media objectives, KPIs, and performance metrics to measure the success of media campaigns.
* Media Planning and Buying:
-Plan and execute media campaigns across various channels, including digital (social media, display, search), traditional (TV, radio, print), and emerging media platforms.
* Campaign Management:
-Oversee the execution of media campaigns from inception to completion, ensuring all elements are delivered on time and within budget.
-Monitor campaign performance and adjust strategies as needed to improve effectiveness and achieve desired outcomes.
* Audience Segmentation and Targeting
-Implement advanced targeting techniques, including demographic, behavioral, and psychographic targeting, to reach specific audience groups.
-Prepare detailed reports and presentations that outline campaign results, insights, and recommendations for future strategies.
-Utilize tools such as Google Analytics, AdWords, and social media analytics platforms to track and report on campaign performance.
* Collaboration and Communication:
-Liaise with internal teams (marketing, sales, creative) and external partners (media agencies, vendors) to ensure alignment on media strategies and campaign objectives.
-Communicate media plans, strategies, and results effectively to stakeholders at all levels.
* Trend Monitoring and Innovation:
-Stay up-to-date with the latest trends, technologies, and best practices in media strategy and advertising.
-Identify and explore new media opportunities and innovative approaches to reach and engage audiences.
Qualifications:
* Education: Bachelor\'s degree in Marketing, Communications, Advertising, or a related field.
* Experience: Minimum of 3-5 years of experience in media planning, buying, or strategy, preferably within an agency or in-house marketing team.
* Technical Skills: Proficiency in media planning tools (e.g., Comscore, Nielsen), digital analytics platforms (e.g., Google Analytics, Facebook Ads Manager), and project management software.
* Analytical Skills: Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
* Creative Thinking: Ability to think creatively and strategically to develop innovative media solutions.
* Communication Skills: Excellent verbal and written communication skills, with the ability to present ideas clearly and persuasively.
* Organizational Skills: Strong project management and organizational skills, with the ability to handle multiple projects and deadlines simultaneously.
* Interpersonal Skills: Ability to work collaboratively with cross-functional teams and build strong relationships with external partners.
Preferred Qualifications:
* Experience in a specific industry (e.g., IT, retail, entertainment) depending on your company\'s focus.
Preferred Qualifications:
* Experience with influencer marketing and managing influencer relationships.
* Familiarity with content creation and photography.
* Knowledge of emerging media trends and technologies.
Job Types: Full-time, Permanent
Experience:
* total work: 1 year (Preferred)
Work Location: In person
