We are seeking a highly motivated Digital Marketing Specialist to join our team. The candidate will be responsible for managing and optimizing all aspects of our digital marketing efforts, including SEO (on-page, off-page, and technical), as well as the creation, optimization, and reporting of Google ads, Facebook ads and content marketing.
Responsibilities
· SEO (On-page, Off-page, Technical)
· Implement strategies to optimize website content, metadata for improved search engine rankings and user experience
· Build high quality SEO links for improved domain authority and ranking
· Report and resolve technical SEO errors and maintain overall SEO health and user experience
· Monitor and analyze website performance using tools like Google Analytics, Search Console, and SEMRUSH, making data-driven adjustments
· Stay updated with the latest SEO trends and algorithm changes to ensure compliance and maintain competitive rankings.
· Create, manage, and optimize Google Ads and Facebook ad campaigns, including Search and display.
· Monitor ad performance metrics and generate detailed reports, providing insights and recommendations for improvement.
· Manage budgets effectively, ensuring optimal allocation of resources to high-performing campaigns.
· Collaborate with content writers to develop and optimize content that aligns with SEO and digital marketing goals.
· Implement content distribution strategies to increase visibility and engagement across multiple platforms.
· Monitor content performance, including blog posts, articles, and social media content, and optimize for better results.
Qualifications
The ideal candidate should meet the following criteria:
· 1+ years of SEO, google ads and Facebook ads work experience with a proven track record of success in on-page, off-page, technical SEO strategies and ad campaigns.
· A hunger for learning and the ability to perform independent research to solve problems
· Well versed with web master tools like Google Analytics, Google Search Console, and SEO tools like SEMrush etc.
· Proficiency with Microsoft Excel
· Ability to work well with all the teams across the organization
· Commitment to completing work on-time that meets or exceeds expectations of quality.
Job Type: Full-time
Pay: ₹20,000.00 - ₹30,000.00 per month
Experience:
* total work: 1 year (Preferred)
Work Location: In person
