Job Description: Senior Digital Marketing Manager
Location: Samashti International School, Hyderabad
Roles and Responsibilities:
* Develop and implement comprehensive digital marketing strategies to enhance brand visibility and engagement.
* Lead, manage, and optimize online marketing campaigns across various digital channels (SEO, SEM, social media, email, etc.).
* Analyze market trends and competitors to identify growth opportunities and make data-driven decisions.
* Manage the school\'s website, ensuring content is updated and aligned with marketing strategies.
* Collaborate with cross-functional teams (admissions, academics, etc.) to execute integrated marketing plans.
* Oversee the creation and distribution of digital content, ensuring it aligns with the school\'s brand and voice.
* Monitor, measure, and report on the performance of all digital marketing campaigns using analytics tools.
* Drive lead generation and conversion efforts to boost enrollment.
* Stay updated on the latest digital marketing trends and implement innovative practices to maintain a competitive edge.
* Manage and mentor the digital marketing team, ensuring professional growth and performance improvement.
Qualifications:
* Bachelor\'s degree in marketing, digital marketing, or related field; MBA is a plus.
* 5+ years of experience in digital marketing, preferably in the education sector.
* Proven expertise in SEO, SEM, Google Analytics, and other digital marketing tools.
* Strong understanding of social media platforms, content creation, and digital advertising.
* Excellent analytical, communication, and project management skills.
* Ability to lead and manage a team while working collaboratively with other departments.
This role requires a dynamic leader who can drive digital transformation and enhance the school's online presence to attract and engage with potential students and parents.
Job Type: Full-time
Pay: ₹45,000.00 - ₹50,000.00 per month
Education:
* Bachelor's (Preferred)
Experience:
* Teaching: 1 year (Preferred)
