Job Title: Senior Marketing Executive
Location: Kolkata
Department: Marketing
Reports To: Management
Position Type: Full-Time
Job Summary:
The Senior Marketing Executive is responsible for developing and executing comprehensive marketing strategies that drive brand awareness, lead generation, and customer engagement. This role requires a strategic thinker with a deep understanding of market trends, consumer behavior, and digital marketing. The ideal candidate will possess strong leadership skills, creative problem-solving abilities, and a proven track record of delivering successful marketing campaigns.
Key Responsibilities:
* Strategic Planning:
* Develop and implement marketing strategies aligned with business objectives and market trends.
* Conduct market research to identify opportunities, target audiences, and competitive positioning.
* Create and manage marketing budgets, ensuring efficient allocation of resources.
* Campaign Management:
* Plan, execute, and oversee integrated marketing campaigns across various channels, including digital, print, and events.
* Coordinate with internal teams and external agencies to deliver compelling marketing materials and content.
* Monitor and evaluate the effectiveness of campaigns, making data-driven adjustments to optimize performance.
* Brand Management:
* Ensure consistent brand messaging and positioning across all marketing channels and materials.
* Develop and maintain brand guidelines to uphold brand integrity and standards.
* Manage and enhance the company's online presence, including website, social media, and digital advertising.
* Content Creation:
* Lead the creation of engaging content, including blog posts, social media updates, white papers, and case studies.
* Oversee the production of marketing collateral, such as brochures, presentations, and videos.
* Lead Generation and Nurturing:
* Implement lead generation strategies to attract and convert potential customers.
* Develop and manage email marketing campaigns to nurture leads and drive customer engagement.
* Analyze lead data and customer feedback to refine and improve lead generation tactics.
* Analytics and Reporting:
* Track and analyze key performance metrics, such as ROI, conversion rates, and customer acquisition costs.
* Prepare and present regular reports on marketing performance, insights, and recommendations to senior management.
* Utilize analytics tools to measure the success of campaigns and identify areas for improvement.
* Team Leadership and Collaboration:
* Mentor and support junior marketing staff, fostering a collaborative and high-performance team environment.
* Collaborate with sales, product development, and other departments to align marketing efforts with company goals.
* Manage relationships with external vendors, agencies, and partners.
Qualifications:
* Education:
* Bachelor\'s degree in Marketing, Business, Communications, or a related field.
* Experience:
* Minimum of 3-5 years of experience in marketing, with a proven track record in campaign management and strategic planning.
* Experience in Marketing is highly desirable.
* Skills:
* Strong understanding of digital marketing, SEO, SEM, and social media strategies.
* Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, marketing automation platforms).
* Excellent communication, project management, and organizational skills.
* Creative thinking with strong problem-solving abilities.
* Personal Attributes:
* Results-oriented and data-driven with a passion for continuous learning.
* Ability to work effectively under pressure and manage multiple projects simultaneously.
* Strong interpersonal skills and the ability to collaborate with cross-functional teams.
Working Conditions:
* Standard office hours with flexibility for occasional evening or weekend work as needed.
* Travel may be required for events or meetings.
NOTE:- WE ARE LOOKING FOR PHYSICAL MARKETING PROFILE FROM F&B SECTOR BACKGROUND INSTEAD OF DIGITAL MARKETING.
FEMALE CANDIDATES ARE GIVEN FIRST PREFERENCE
Job Types: Full-time, Permanent
Pay: ₹15,345.62 - ₹30,316.91 per month
Benefits:
* Cell phone reimbursement
Experience:
* total Work: 2 years (Preferred)
Work Location: In person
