ZADA ZADA is a dynamic and rapidly growing digital marketing company that serves clients across the United States. We pride ourselves on delivering high-quality marketing services and exceptional customer experiences. As we continue to expand, we are seeking an experienced and results-driven Paid Advertising Specialist to join our marketing team.
Job Description:
We are looking for an E-commerce Paid Advertising Specialist who will be responsible for planning, executing, and optimizing our Google Shopping Ads, Microsoft/Bing and Facebook Ads campaigns. This role is crucial in driving targeted traffic, increasing conversions, and ensuring the highest return on ad spend (ROAS).
Responsibilities:
Strategy Development: Create, implement, and manage paid advertising strategies for Google Shopping Ads and Facebook Ads that align with our e-commerce objectives and target US clients.
Campaign Setup: Set up, monitor, and optimize Google Shopping Ads campaigns to promote our product listings effectively. Create and manage Facebook Ads campaigns to drive brand awareness, engagement, and conversions.
Keyword Research: Conduct comprehensive keyword research to identify high-value, low-competition keywords for Google Shopping Ads.
Ad Creative: Collaborate with our creative team to design compelling ad creatives that resonate with our target audience and align with campaign goals.
Bid Management: Regularly review and adjust bids to maximize ROI, maintain profitability, and stay within budget.
A/B Testing: Implement A/B tests to fine-tune ad copy, creative elements, and landing pages for optimal performance.
Analytics and Reporting: Analyze campaign data to track key performance metrics and provide regular reports on ad performance. Use data insights to make data-driven decisions and optimize ad campaigns.
Budget Management: Manage advertising budgets effectively, ensuring the best utilization of resources while achieving ROI targets.
REQUIREMENTS:
You are the ideal candidate if:
* You have 4-5 years of demonstrable experience driving online traffic through PPC campaigns in Google Ads.
* You will manage pay-per-click (PPC) campaigns on Google Ads, FB Ads primarily using Shopping Ads to increase the e-commerce´s return on investment (ROI) within the US market.
* You will manage all aspects of the PPC campaigns, including the development of strategic roadmaps, the implementation of campaigns, the analysis of performances, and the development of actionable insights.
* You will manage large product data feeds for Shopping campaigns.
* You will perform campaign activities such as bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion.
* You will review and analyze performance of campaigns using analytical tools, and you will determine the next steps based on the accurate interpretation of data.
Compensation & Benefits
* Competitive salary plus performance incentives
* Opportunity to advance your career
Job Type: Full-time
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
* Flexible schedule
* Paid time off
* Work from home
Schedule:
* Day shift
* Monday to Friday
Supplemental Pay:
* Performance bonus
Application Question(s):
* List the e-commerce industry sites where you worked on PPC campaigns.
Experience:
* total work: 3 years (Required)
