### Job Information
Work Experience
4-5 years
Industry
Marketing
City
Kolkata
State/Province
West Bengal
Country
India
Zip/Postal Code
700020
### About Us
As the world moves towards unprecedented transformation, Brands2be, a unit of NIHT Infosolution Pvt. Ltd. is committed to helping you navigate the evolving labyrinths of information and achieve success. Together, we promise to maximize the opportunities the world continuously presents to us.
We are a young, dynamic team of professionals with various skill sets to help you with a holistic digital transformation. We have consulted clients in various sectors and we have brought about tangible value to their businesses. As a Google Partner & Meta Partner, we bring you the best practices that are the most coveted in the industry.
### Job Description
Overview:
We are seeking an experienced Senior SEO Executive with a minimum of 4+ years of proven expertise in SEO, local SEO, SEM, and app store optimization (ASO) for Google Play Store and Apple App Store. The ideal candidate must demonstrate strong team-building skills and proficiency in spoken and written English. This role requires a deep understanding of search engine algorithms, local search strategies, and ASO techniques to drive visibility and growth across digital platforms.
Responsibilities:
* Develop and implement comprehensive SEO strategies to increase organic traffic and rankings across search engines.
* Execute effective local SEO strategies to enhance visibility in targeted geographic regions.
* Conduct thorough keyword research and analysis to optimize content and PPC campaigns.
* Perform regular SEO audits and technical SEO optimizations to improve site performance.
* Implement ASO strategies to improve app visibility, downloads, and conversion rates on app stores.
* Monitor and analyze website and app performance metrics, providing actionable insights and recommendations.
* Collaborate closely with content creators, designers, and developers to ensure SEO best practices are integrated into content creation and website development.
* Stay updated with industry trends and best practices in SEO, SEM, and ASO.
### Requirements
* Bachelor\'s degree in Marketing, Communications, or a related field.
* Minimum of 4+ years of hands-on experience in SEO, local SEO, SEM, and ASO.
* Proven track record of successfully managing SEO campaigns and improving search engine rankings.
* Strong team-building skills with the ability to lead and mentor a team.
* Excellent spoken and written English communication skills.
* In-depth knowledge of search engine algorithms and ranking factors.
* Proficiency in SEO tools (e.g., Google Analytics, SEMrush) and web analytics platforms.
* Expertise in app store optimization techniques for Google Play Store and Apple App Store.
* Analytical mindset with the ability to interpret data and provide actionable insights.
* Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
### Benefits
* Competitive salary based on experience and skills.
* Supportive and collaborative work environment fostering growth and innovation.
