SUMMARY
The SEO Executive will be responsible for developing and implementing effective SEO strategies to enhance our online presence, increase organic search visibility, and drive traffic to our website. This role requires a deep understanding of SEO best practices, the ability to analyze data, and a proactive approach to staying updated with IT industry & Google trends. To handle complete responsibility for the digital assets assigned and generate MQLS from SEO activities from respective websites.
KEY RESPONSIBILITIES
1. SEO Strategy Development: o Create and execute comprehensive SEO strategies that align with business objectives and drive traffic, engagement, top-page keywords ranking, and conversions o Conduct thorough keyword research and competitive analysis to identify opportunities for optimization.
2. On-Page Optimization: o Optimize website content, meta tags, headings, and internal linking structure to improve search engine rankings. o Ensure content is aligned with SEO best practices and meets user intent.
3. Technical SEO: o Perform technical audits to identify and resolve issues affecting site performance and search engine visibility. o Work with the development team to implement technical SEO recommendations, including site speed improvements, mobile optimization, and structured data.
4. Content Strategy: o Collaborate with management for content to develop SEO-friendly content that attracts and engages the target audience such as, blogs, guest posts, forums, FAQs, website structure & topic content, titles, headings & sub headings etc. o Monitor and analyze content performance to refine strategies and improve results.
5. Link Building: o Develop and execute effective link-building strategies to enhance domain authority and improve search rankings. o Build and maintain relationships with industry influencers and relevant websites.
6. Analytics and Reporting: o Use tools like Google Analytics, Google Search Console, and other free & paid SEO tools to track performance, measure results, and identify areas for improvement. o Provide regular reports and insights on SEO performance, traffic, and conversions to stakeholders.
7. Industry Trends and Best Practices: o Stay up to date with the latest SEO trends, algorithm updates, and industry best practices. o Share knowledge and recommendations with the team to continuously improve SEO efforts.
8. Collaboration and Leadership: o Collaborate with SEO team members and take and provide inputs on SEO best practices collectively. o Work closely with other marketing team members, including PPC, social media, and content teams, designers to ensure cohesive digital marketing strategies.
SKILLS AND EXPERIENCE
5+ years of proven experience in SEO, with a track record of successful projects and measurable results. (Must send portfolio of your digital assets handled)
* In-depth knowledge of SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Spyfu, moz and others)
* Strong understanding of search engine algorithms, ranking factors, and industry trends.
* Experience with technical SEO, including site audits, page speed optimization, and mobile SEO.
* Excellent analytical skills and the ability to interpret data and provide actionable insights on MS office. Prepare meeting PPTs & relevant documents for management purpose as required. (Well-versed with MSOffice, SharePoint)
* Strong communication skills, both written and verbal, with the ability to explain complex SEO concepts to non-technical stakeholders.
* Demonstrated ability to work collaboratively in a fast-paced environment and manage more than 7 projects simultaneously
QUALIFICATIONS AND CERTIFICATIONS
Bachelor\'s degree in Marketing, Computer Science, or a related field. Relevant certifications (e.g., Google Analytics, Google Ads, social media, mailchimp, content) are a plus.
Job Types: Full-time, Permanent
Pay: From ₹30,000.00 per month
Schedule:
* Day shift
* Monday to Friday
Application Question(s):
* What is your current Salary?
Experience:
* SEO: 5 years (Required)
Work Location: In person
