Roles & Responsibilities:
Content Creation
* Produce high-quality written content for various channels, including website copy, blog posts, social media posts, email campaigns, whitepapers, case studies, and more.
Audience Research
* Conduct thorough research to understand the target audience's needs, preferences, and pain points, and tailor content accordingly.
SEO Optimization
* Optimize written content for search engines to improve visibility and drive organic traffic to the organization's digital properties.
Brand Consistency
* Ensure all content adheres to the brand voice, style guidelines, and messaging principles.
Content Distribution
* Collaborate with the team to develop distribution plans for content across relevant channels and platforms.
Performance Tracking
* Monitor the performance of content using analytics tools and metrics, and make data-driven recommendations for optimization.
Content Governance
* Establish processes and workflows for content creation, review, approval, and publishing to ensure consistency and quality.
Stay Updated
* Keep abreast of industry trends, best practices, and emerging technologies in content marketing and incorporate them into strategies and tactics.
Qualifications:
* Bachelor's degree in English, Journalism, Communications, Marketing, or related field.
* Proven experience as a content writer, preferably in a strategic or marketing-focused role in Digital agency.
* Excellent writing, editing, and proofreading skills, with a keen eye for detail and accuracy.
* Strong understanding of content marketing principles, including SEO, audience segmentation, and buyer personas.
* Proficiency in content management systems (CMS) and analytics tools.
* Ability to work collaboratively in a cross-functional team environment.
* Creative thinking and problem-solving skills.
* Strong organizational and project management abilities, with the ability to prioritize and multitask effectively.
* Excellent communication and interpersonal skill.
