We are seeking a dynamic and motivated Technical Marketing Specialist to join our team. In this role, you will bridge the gap between our engineering and marketing teams, translating complex technical concepts into compelling marketing strategies and content. This position is ideal for someone with a strong technical background and a passion for creating engaging marketing materials.
Key Responsibilities:
* Collaborate with engineering and product teams to understand technical features and benefits of our products.
* Develop and execute marketing strategies and campaigns that effectively communicate technical information to target audiences.
* Create high-quality marketing content, including white papers, case studies, product datasheets, and blog posts.
* Analyze market trends and customer needs to identify new opportunities and develop targeted marketing initiatives.
* Conduct product demonstrations and webinars to educate potential customers about our technology.
* Manage and optimize digital marketing channels, including social media, email campaigns, and SEO.
* Track and report on the effectiveness of marketing campaigns, using data to make informed decisions and adjustments.
Qualifications:
* Bachelor\'s degree in Marketing, Engineering, Computer Science, or a related field.
* Strong understanding of technical concepts and the ability to translate them into clear, engaging content.
* Excellent written and verbal communication skills.
* Proficiency with marketing tools and platforms.
* Ability to work collaboratively in a fast-paced, cross-functional team environment.
* Strong analytical skills and experience with data-driven decision making.
* Attention to detail and a creative approach to problem-solving.
Preferred Qualifications:
* Previous experience in a technical marketing role or a related field is a plus.
* Familiarity with industry-specific technologies and trends.
* Experience with content management systems (CMS) and marketing automation tools.
Job Type: Full-time
Pay: ₹10,000.00 - ₹20,000.00 per year
Schedule:
* Day shift
* Weekend availability
Experience:
* total work: 1 year (Preferred)
Work Location: In person
