· Solid knowledge of SEO principles and best practices.
· Develop SEO-friendly website content, meta descriptions, and title tags.
· Implement effective on-page SEO strategies to improve website ranking in search results.
· Perform technical audits to identify and address website issues affecting SEO performance.
· Conduct thorough keyword research to identify relevant target keywords for content creation and optimization.
· Implement technical optimization opportunities such as Site Load Speed improvements, Mobile responsiveness, passing Core Web Vitals, Schema markup, etc.
· Having relevant knowledge to strategize and execute online advertising campaigns on Facebook, Google adwords, Quikr, OLX, Magic Bricks and Linkedin are important.
Technical PPC (Google & Meta Ads):
· Have extensive knowledge of the Google Ads platform.
· Experience managing an MCC account.
· Develop and implement PPC strategies for online campaigns, ensuring they align with overall marketing and business objectives.
· Manage the company's Google Ads account, including keyword research, ad creation, bidding strategies, and budget allocation.
· Execute performance marketing campaigns, collaborating with Marketing Leads and demonstrating proactive account management.
· Provide detailed performance reports, offering insights, results, and recommendations to ensure effectiveness and profitability of campaigns.
· Conduct conversion rate optimization (CRO) activities, including A/B testing and landing page optimization, to maximize ad performance and user experience.
· Maintain high standards of accuracy and attention to detail from campaign development to lead management.
Qualifications:
· 5+ years of Proven experience in WordPress Web Developer & SEO / PPC
· Profound expertise in Google and Meta Ads.
· A portfolio showcasing your WordPress development, SEO, and landing page design skills.
Job Type: Full-time
Pay: ₹10,537.15 - ₹40,000.00 per month
Benefits:
* Leave encashment
* Paid sick time
Schedule:
* Day shift
Supplemental Pay:
* Commission pay
* Performance bonus
* Yearly bonus
Experience:
* total work: 1 year (Preferred)
Work Location: In person
